Current State Journey Map
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Current State Journey Map
This process draws largely on customers’ as we know them: Relying on their existing behaviors, thoughts, and emotions. Service blueprints the best kind of user journey map:

A customer journey map visualizes the current process customers take, from the first to final touchpoint, to see if they’re currently reaching their goals and, if not, how they can. Service blueprints the best kind of user journey map: If you landed here first, check out the first post in this series:
If you landed here first, check out the first post in this series:
Relying on their existing behaviors, thoughts, and emotions. Knowing where to find the nearest freeway might help you get to the beach, but it won’t help you determine whether it’s raining there. Customer journeys are not linear. There are several types of customer journey maps and each focuses on a variety of elements.
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