Customer Journey User Story
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Customer Journey User Story
The typical format of a user story is a single sentence: The process is the purpose. A journey map is used to help us understand a user story from a customer's perspective.
How to create relevant and memorable experiences at every touchpoint. A user story is an informal, general explanation of a software feature written from the perspective of the end user. I prefer use cases to describe these interactions, which can be used as software requirements.
During a journey you may have many interactions with the software from employees/customers.
It's tempting to think that user stories are, simply put, software system requirements. Write your user stories with our formula use the user story template *“as a [type of user], i want/need to [perform an action] so that [the intended result] ”* formula outlined above to create your user story. Place them underneath the corresponding touchpoints on the journey. Many times, executives forget this important detail and focus on marketing, seo, social media, and branding.
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