Customer Journey Map Steps

Here are the essential steps how to map your customer journey and create value by using custellence. However, if your data is lacking or you’re working on future state mapping, you can walk through the journey as if you were the customer. Yet, only 39% of enterprise companies currently map out user experiences.

Notes/quotes customer journey canvas tips Review the goals — assess the desired outcomes for your products. Once you understand your current customer base better, we can then build new ways to better interact with them.

By this stage you should have your customer personas (if you haven’t then you perhaps need to go back a step and create them first) so you can allocate your customer journey map to each persona or group of personas.

Analyze actions that feel natural and identify why. Customer journey mapping can be done in a variety of ways and for many different purposes. Mapping the customer journey is essential to understand your buyers and turn them into loyal customers. Focus on a specific customer segment once you have decided on a goal, the next step is to choose a particular audience segment or “type” of customer to focus on.